Runway's Unlimited Plan Is Gone. Veo's Fast Window Closed. Now What?
In the space of a few weeks, two of the most-cited 'unlimited' deals in AI video quietly disappeared. What's left underneath is credit fine print — rollover rules, expiry clocks, refund windows — and it's worth reading before your next renewal.
When the unlimited framing disappears, the credit fine print remains. Abstract photography by RizzGen.
This summer, two of the most-cited "unlimited" deals in AI video disappeared within weeks of each other: Google's Veo unlimited-fast window closed, and Runway's unlimited plan went away. One creator summarized the resulting problem better than any analyst could: the whole reason those plans mattered was that AI video output "will likely mess up multiple times" — unlimited plans were how people afforded the rerolls. Both vanished in the same stretch.
We've written before about how "unlimited" plans are structured — the two-meter pattern where the unlimited layer and the layer you actually subscribed for are different things. This post is about the other half of the story: what happens when the unlimited framing goes away entirely, and you land on the credit terms underneath. That's where the sharpest fine print in this industry lives, and July 2026 produced some unusually concrete examples.
When the Promo Is the Plan
The Veo fast-unlimited window and Runway's unlimited plan both worked until they didn't. That's not a criticism of either company — promotional pricing ends, that's what makes it promotional. But it exposes something worth naming: if your production budget depends on a condition the vendor can withdraw at any time, your real plan is whatever replaces the promo, and you haven't seen its pricing yet.
Anyone who built a client workflow or a publishing cadence on top of those windows is now re-budgeting mid-year. The lesson isn't "avoid promos." It's that a plan's durability is a feature, and it's nowhere on the pricing page.
The Fine Print Underneath: A Concrete Example
When "unlimited" evaporates, you're buying credits — and credit terms deserve the kind of reading that subscription pages are designed to discourage. A breakdown of one major platform's current credit terms circulated widely this month, and it's a useful specimen because every clause is published and checkable:
- Subscription credits don't roll over month to month
- Add-on credit packs — the ones you pay extra for — expire in 90 days
- Refunds are available only within 7 days, only if zero credits have been used, minus a 6% processing fee
- Renewals are not refundable at all
None of this is hidden, exactly. It's disclosed, in the sense that a terms page discloses things. But stack the four clauses and the shape is clear: every path to getting money back out narrows to nearly nothing the moment you start using the product — and the credits you bought are on a countdown whether you use them or not.
Separately, review-site records for more than one platform in this category show a recurring pattern of accidental annual charges and refused refunds after cancellation. The complaints usually aren't about the price. They're about discovering the terms at the moment of trying to leave.
Five Questions That Take Five Minutes
Before subscribing to any AI video plan — ours included — get answers to these. If any answer lives in a tooltip or a terms page rather than the pricing page, weigh that too.
- What exactly is unlimited? Which resolution, which model tier, which speed? If the word "credits" appears anywhere on an unlimited plan, the number next to it is your real capacity.
- Do credits roll over? If unused credits vanish monthly, your effective price rises every month you don't max the meter.
- Do purchased add-on credits expire? A 90-day clock on credits you paid extra for is a countdown, not a purchase.
- What voids the refund? "Within 7 days, if zero credits used, minus a fee" is a refund policy designed not to be usable. Read yours before, not after.
- What happens at renewal? Auto-renew defaults plus no-refund renewal terms are where most billing complaints we've tracked actually begin — not at signup, at month two.
Where RizzGen Stands: We Don't Use the Word
We're not neutral here — RizzGen is ours — so here's our position stated checkably rather than persuasively.
RizzGen doesn't offer an unlimited plan, because in this category the word has come to mean "limited, disclosed later." The structure instead: credits are pay-as-you-go and never expire, so there's no monthly clock and no use-it-or-lose-it. Everything before final render — concept, script, storyboard, references, start frames — spends nothing, and generation starts only after you approve the plan, so there's no meter running while you decide what the video should be. And there's no trial mechanism that takes a payment commitment before you've used anything.
The test we'd invite on any vendor, including us: can you see exactly where money gets spent before you spend it? Our production sessions are public — the full build from concept to final render — so you can answer that question for RizzGen before creating an account.
The Bottom Line
"Unlimited" was always a framing, and the market is now saying so out loud — by removing the plans. What remains is fine print, and fine print rewards the five minutes it takes to read it. Check the rollover, check the expiry, check what voids the refund, and denominate every plan in what it actually buys you.
If the terms you keep finding feel like countdowns, the alternative isn't a better countdown. Watch a public session, see where credits actually enter the process, and decide with the meter visible.